With packaging being such a visual and tactile touch point between consumers and a brand, Elif targets to develop packaging solutions offering mutually beneficial value propositions for its customers and their consumers.
Elif’s B2B2C innovation strategy defines how Elif addresses innovation in packaging to meet core consumer trends and exceed customer expectations.
Elif targets innovations improving consumer experience, ecological credentials and productivity at the same time through the use of new technologies.
PROJECT PLANNING &
POST - LAUNCH
A growing need for food and prevention of food waste, limited resources and continuously evolving consumer trends makes innovation a decisive action for packaging sector. Effective and efficient market research into consumer insight development and customer value proposition are key drivers of innovation as well as important growth pillars for Elif.
Elif Design, R&D and Innovation Centre offer a state-of-the-art innovation platform designed to commercialise packaging ideas from concept to market. Our diverse and interdisciplinary team of innovation continue to work on new processes and products for a sustainable future. This is how we ensure ‘Packaging for Life’.
Our understanding of innovation is not just about consumer convenience, customer efficiency or sustainability – it is about enabling our customers and their consumers with the ability to use our packaging solutions more responsibly and efficiently. With our B2B2C innovation strategy, Elif will continue to develop new innovative solutions and create ‘Packaging for Life’.